Connecting American Agribusinesses with New Partners in the Greater Caspian Region

The Private Sector Activity (PSA) is a five-year USAID-funded activity utilizing a partnership and co-investment approach. Through the facilitation of business and academic linkages, the project aims to generate $21 million in US exports to Azerbaijan and the wider region by 2024. PSA’s target sectors are food and agriculture, its key beneficiaries are farmers, agribusinesses, agricultural input and equipment suppliers, and its key partners are business associations for industry, trade and business support.

WHY PARTNER WITH PSA?

All PSA services are free of charge and at no additional cost to U.S. businesses.

With exceptional skilled technical experience, PSA’s project implementers have been providing a wide array of export services to American companies conducting business in the wider Caspian region since 2008, from regulatory compliance guidance, to prospective partner due diligence and international freight shipping. Our team speaks many of the region’s languages, including Azerbaijani, Georgian, Turkish, and Russian, the predominant language of trade in the region.

USAID Private Sector Activity (PSA)

The Private Sector Activity (PSA) is a five-year USAID-funded activity utilizing a partnership and co-investment approach. Through the facilitation of business and academic linkages, the project aims to generate $21 million in US exports to Azerbaijan, Georgia and Central Asia by 2024. PSA’s target sectors are food and agriculture, its key beneficiaries are farmers, agribusinesses, agricultural input and equipment suppliers, and its key partners are business associations for industry, trade and business support.

WHY PARTNER WITH PSA?

All PSA services are free of charge and at no additional cost to U.S. businesses.

With exceptional skilled technical experience, PSA’s project implementers have been providing a wide array of export services to American companies conducting business in the wider Caspian region since 2008, from regulatory compliance guidance, to prospective partner due diligence and international freight shipping. Our team speaks many of the region’s languages, including Azerbaijani, Georgian, Turkish, and Russian, the predominant language of trade in the region.

MARKET POTENTIAL

Growing Demand - Both the public and private sectors, from smallholder farmers to government agencies across the region, have expressed the desire specifically for U.S. agricultural technologies and knowledge. Areas with strong exporting potential include:​​

  • Machinery and mechanization tools

  • Seeds and other input supplies

  • Fertilizers, herbicides, pesticides

  • Sustainable and efficient farming techniques                          

  • Feed and food additives

  • Food packaging and processing materials

  • Water-saving technologies

  • Affordable cold storage solutions                         

PSA SERVICES

One-time market entry support services. PSA offers a free, one-time comprehensive package of market entry support services to help U.S. companies with the initial entry into foreign markets. These services include:

  • Assistance with U.S. export documentation and customs clearance

 

  • Arrangement of international freight shipping by air or sea

  • Shipment of product samples for field and market trials

 

Product localization support. As part of the free market entry support package, PSA can assist U.S. businesses with the localization or adaptation of products or services to local languages, cultures and regulatory standards through:

  • Translating print and electronic marketing materials

  • Creating sell sheets

  • Producing short videos for digital promotion

 

Transnational business partner identification and communication. Our staff in Azerbaijan, Georgia and the United States coordinate with U.S. embassies and bilateral trade associations throughout the region to identify reliable local partners and facilitate productive matchmaking sessions and online/in-country meetings.